Legal reason | Purpose | Data | Data source | Recipients of personal data (processors) |
---|---|---|---|---|
Performance of the contract | Order processing and response to the request sent via the contact form | Personal data of clients (current data) | Contact and order form | Subcontractors, mailing services, cloud storage, shipping companies, payment gateways |
Legitimate interest | Routine traffic analysis, server error detection, and prevention of server fraud and attacks | For 50 months: Third party cookies, pseudo-anonymized identifiers of registered users such as UserID, IP addresses and web browsing data. | User movement on the website, registration and creation of an anonymized user ID, display of an error page | Google Analytics, web hosting services and possibly other analytics services |
Agreement | Advanced traffic analysis | Tracking the movement of users on the site and filling out forms | User movement on the web, mouse movement, clicking, typing on the keyboard | Web user tracking services |
Agreement | Targeted advertising (retargeting) | For a maximum of 13 months: Third party cookies, IP addresses, browser data and web browsing data | View specific pages on the web | Retargeting advertising platforms (AdWords, Sklik, Facebook) |
Agreement | Get demographic reports in traffic statistics | Third-party cookies, demographics (age, gender, interests, interest in buying and other categories) | DoubleClick cookie, Android ad ID, iOS ID for advertisers | Google Analytics |
Agreement | Web marketing and promotion | Emails, lead names, IP addresses and other technical identifiers | Newsletter form | Web hosting company and services for sending e-mails |
Agreement | Publication of customer reviews | Customer name, photo, e-mail | E-mail communication and questionnaire on the web | Cloud storage, mailing services |
Agreement | Profiling for displaying targeted content on the web and in direct marketing (newsletters) | Cookie file with user identification, URL of the viewed page | Browse certain pages on the web | Facebook, web hosting company |
Cookies are text files containing a small amount of information that is downloaded to your device when you visit our website. Cookies are then sent back to the website or other website that recognizes them each time they visit.
Cookies perform various tasks, such as enabling efficient navigation between websites, remembering your preferences and improving the overall user experience. They can also ensure that the ads displayed online are better suited to your person and your interests.
These conditions take effect on May 25, 2018.
This page was translated from Czech version with Google Translate.